From left: Carnage COO Hisham Samsudeen, Founder Joel Tillekeratne, Sri Lanka Rugby Sevens Captain Srinath Sooriyabandara and Sri Lanka Rugby President Pavithra Fernando – Pic by Lasantha Kumara
Carnage has officially partnered with Sri Lanka Rugby (SLR) as the Official Clothing Partner of the National Rugby Team, marking a significant new collaboration between a leading local brand and the country’s premier rugby outfit.
The partnership brings together two entities that share a strong belief in discipline, commitment, teamwork and continuous improvement. Carnage will provide official clothing for the national rugby team, further strengthening its growing presence in Sri Lankan sport.
Carnage Founder Joel Tillekeratne said the partnership reflects the brand’s belief that progress comes through dedication, hard work and striving to be better every day. He added that rugby embodies commitment, resilience and the ability to perform as a team, making the collaboration particularly meaningful for Carnage.
“Carnage has always been driven by the belief that progress comes from showing up, putting in the work and being 1% better every day,” Tillekeratne said. “Rugby embodies that mindset. It demands commitment, resilience and the ability to perform as a team. Having Carnage stand behind our national rugby team is something I’m particularly proud of, and we’re looking forward to being part of their journey.”
The partnership also builds on Carnage’s wider commitment to developing sporting talent. Through the Carnage Athletes Foundation, the brand supports athletes with ambitions of reaching the international stage. Carnage has also recently been named the Official Activewear Partner of the National Olympic Committee of Sri Lanka.
Sri Lanka Rugby President Pavithra Fernando welcomed the partnership, noting that Carnage understands the discipline and determination required to represent the country at the highest level.
“Representing Sri Lanka demands a level of commitment that extends well beyond the field,” Fernando said. “Carnage understands the discipline and determination required to perform at this level, making them a strong partner for our national team. We look forward to working together and equipping our players as they continue to represent Sri Lanka with pride.” (SJ)
