TBWASri Lanka has been named the No. 1 Industry Leader at the 2026 Dragons of Sri Lanka, securing seven awards across four campaigns — one Gold, two Silver, two Bronze and two Black Dragons.
The achievement is particularly significant for the breadth of work behind the result. All seven recognitions come from four distinct campaigns developed for just two long-standing clients — Hutchison Telecommunications Lanka and Maliban Biscuit Manufactories.
Leading the agency’s performance was Hutch Roaming – The Roaming Hack, which won Gold in Artificial Intelligence and a Black Dragon in Small Budget. The idea demonstrated how technology could be used as a creative enabler to solve a practical consumer challenge in an unconventional way.
Hutch Pissuwak (‘This is Crazy’) was awarded Silver in Product Launch or Re-launch, recognising the campaign’s ability to bring a distinctive creative approach to the launch of a Hutch proposition.
For Maliban Biscuit Manufactories, HumaniTill secured Silver in Event or Experiential and Bronze in Cause, Environment or Sustainability. The idea transformed the act of giving into a tangible experience, creating a meaningful connection between participation and positive social impact. Maliban’s The One Breath Challenge, created for Clean Air Day, also earned Bronze in Media, alongside a Black Dragon in Creative Excellence.
Together, the recognised work spans Artificial Intelligence, Product Launch or Re-launch, Event or Experiential, Cause, Environment or Sustainability, Media, Creative Excellence and Small Budget — demonstrating how TBWASri Lanka applies different forms of creative thinking to different business, consumer and societal challenges.
Nathasoruban Sivapatham, Chief Creative Officer, TBWASri Lanka, said, “The most rewarding part of this result is the breadth of the work. We were recognised for campaigns that tackled very different challenges, from using AI to rethink a roaming proposition to turning giving into a lived experience. For us, that is what creativity is about — finding the idea that best solves the problem, rather than starting with a particular medium or format.”
The recognition reflects the agency’s philosophy of Disruption® in Action, which encourages teams to question established approaches and identify new opportunities for brands to connect with people.
Renuka Marshall, Managing Director, TBWASri Lanka, said, “Being named No. 1 Industry Leader is a reflection of what Disruption® in Action means to us. It’s about bringing a different way of thinking to every challenge — not disruption for the sake of being different, but finding better answers for our clients and their audiences.”
The agency also credits its long-standing client partnerships as an important foundation for the work.
“Behind every piece of recognised work is a team that challenged the obvious, worked collaboratively and pushed an idea further. And behind that is the trust our clients place in us to do things differently. That is what makes this result particularly meaningful for the whole agency,” said Ahmed T. Hassan, Chief Operating Officer, TBWASri Lanka.
Being named the No. 1 Industry Leader at the Dragons marks a significant milestone for TBWASri Lanka and its people, reinforcing the agency’s continued ambition to transform unconventional thinking into ideas that challenge the expected and create meaningful impact.
