From left: Carnage COO Hisham Samsudeen, Founder Joel Tillekeratne, Sri Lanka Rugby Sevens Captain Srinath Sooriyabandara and Sri Lanka Rugby President Pavithra Fernando – Pic by Lasantha Kumara
Carnage has signed an agreement with Sri Lanka Rugby (SLR) to become the official clothing partner of the national rugby team, SLR said in a statement.
Carnage will provide official clothing for the national side, SLR added. Joel Tillekeratne, founder of Carnage, described the rationale behind the deal in a company statement, saying the brand focuses on steady daily effort. “Carnage has always been driven by the belief that progress comes from showing up, putting in the work and being 1% better every day,” Tillekeratne said. “Rugby demands commitment, resilience and the ability to perform as a team. Having Carnage stand behind our national rugby team is something I’m particularly proud of, and we’re looking forward to being part of their journey.”
Carnage said the partnership builds on its work with athletes through the Carnage Athletes Foundation and that it was named the official activewear partner of the National Olympic Committee of Sri Lanka, according to the company statement.
Sri Lanka Rugby president Pavithra Fernando welcomed the arrangement and said Carnage understands the discipline required to represent the country. “Representing Sri Lanka demands a level of commitment that extends well beyond the field,” Fernando said. “Carnage understands the discipline and determination required to perform at this level, making them a strong partner for our national team. We look forward to working together and equipping our players as they continue to represent Sri Lanka with pride.” (SJ)
